It’s obvious that exclusivity doesn’t come cheap. It’s obvious that “performance” is often not the only consideration when choosing, say, a new pair of true wireless in-ear headphones. But it’s equally obvious when the emperor’s new tailoring isn’t as complete as it might be.
Given that audiophile brand Devialet has built the bulk of its formidable reputation on a range of products that generally combine overwrought design with feral performance standards, it was mildly surprising when the company launched a pair of true wireless in-ear headphones in the middle of 2021.
After all, when a product must be small and functional by necessity, there seems to be little scope for the sort of individuality that is usually near the top of Devialet’s wishlist when developing a product.
Sure enough, the Gemini true wireless in-ears were a tragically mundane product by the company’s usual standards—when the biggest flourish is a sliding lid on a charging case, you know the industrial designers have had a tedious day at the office.
So for all that the Gemini weren’t at all bad in performance terms, it seemed likely Devialet would go back to producing bigger products that can be much more easily differentiated from their nominal competitors.
And yet here we are. The Devialet Gemini II true wireless in-ear headphones are on sale. They’re small and visually unremarkable (which is the opposite of everything Devialet usually seems to be excited by), except where price is concerned.
Devialet wants £349 ($449) for a pair of Gemini II, unless you fancy a pair of the Opéra de Paris special edition with their 24-carat “moon gold” plating. Those will set you back a staggering £549 ($649).
Some context is important here. Montblanc, which has spent well over a century cultivating a reputation for craftsmanship and exclusivity in everything it does, is asking £345 ($395) for a pair of its MTB 03 true wireless in-ears. Bowers & Wilkins, which is closing in on its 60th year of all-singing, all-dancing audio excellence, launched its Pi7 S2 true wireless in-ears at £349 ($399). Sony, which has had the “premium true wireless in-ears” market sewn up for several years, recently announced its WF-1000XM5 at £259 ($299).
It seems, then, that Devialet fancies it belongs in such storied, venerable company and has decided to charge accordingly. It wouldn’t be the first young(ish) brand to hope that what makes a premium product is a premium price, that’s for sure… and it wouldn’t be the first to learn the hard way. The Gemini II are very well made, very nicely finished, and built to last, it’s true—but this is also true of any number of (slightly or significantly less expensive) alternatives.
As well as big numbers and gold plating, Devialet has always been keen on abbreviations and acronyms. And just because the Gemini II are really nothing special to look at doesn’t mean they can’t have some racy abbreviations attached.