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Tencent-backed Hero Esports leverages AI in bid to become global leader

CEO Danny Tang said the esports tournament organiser is pilot-testing AI models, including DeepSeek, in ‘all aspects of the business’

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A venue for the PUBG Champions League inside the Shanghai headquarters of Hero Esports. Photo: Handout
Ann Caoin Shanghai
Hero Esports, a Chinese esports powerhouse backed by Tencent Holdings and Saudi Arabian video-gaming giant Savvy Games Group, is betting big on artificial intelligence (AI) to streamline operations and become a global industry leader, the CEO said in an interview.
“We are pilot-testing several AI models, including DeepSeek, in all aspects of the business,” said Danny Tang, co-founder and CEO of Hero Esports.

The company is also adapting a local version of DeepSeek to analyse patents and historical contracts to identify areas that might “require more attention”, she said.

The company’s adoption of AI ties into China’s efforts to dominate the global video-gaming arena. Over the past couple of decades, the sector has transformed into a cultural and economic juggernaut.

Hero Esports co-founder and CEO Danny Tang. Photo: Handout
Hero Esports co-founder and CEO Danny Tang. Photo: Handout

Tang said one goal of AI adoption is to free up time for the team of around 1,200 to focus on more creative work. Hero Esports has developed its own AI toolkit to streamline various production workflows such as setting timelines, automating camera work and creating highlight reels.

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